Intentional Chocolate sent us a box of their “Love Truffles” and hot cocoa to review. They say their chocolates are embedded with this intention: “Whoever consumes this chocolate will manifest optimal health and functioning at physical, emotional and mental levels, and in particular will enjoy an increased sense of energy, vigor and well-being for the benefit of all beings.” They also tell us, “In a double-blind, placebo-controlled study that was published in the scientific peer-reviewed journal, Explore: The Journal of Science and Healing (October 2007) it was found that one ounce of Intentional Chocolate™ per day for three days increased subjects’ well-being, vigor and energy by an average of 67 percent and, in some cases, up to 1,000 percent, when compared to a control group.”
While they use Hawaiian Vintage Chocolate, which the New York Times says is “among the best in the world,” they claim their focus is on intention, not ingredients.
When we think of good intentions, we think of words like organic, unrefined, and fair-trade. Why don’t their ingredients reflect good intentions? Did this chocolate increase our “well-being” more than the organic, fair-trade chocolate we usually eat? Nope. Would we feel better eating Intentional Chocolate rather than conventional chocolate sweetened with refined sugar? Likely.
We do believe in the power of intention, but we believe in the ingredients as well. Good intentions conflicting with poor actions do not yield the most positive results. If a company’s “good intentions” were more than a marketing gimmick, we believe those intentions would be reflected by the ingredients. We believe our health and our environment are better intentions upon which to focus.