The truth is that we are brainwashed.
Big business is designed to realize short term, not long term profits. While it can be very profitable to go green or to promote
health in the long run, the change requires a massive initial investment and a major shift in perception. Big business is all about
returns. Stockholders want profits and they want them now. Profits drive business.
But I see that times are changing. People are waking up. Big business knows that if it doesn’t start making changes,
consumers will take their business elsewhere. The truth is most of the large corporations would rather convince us that they’ve
changed or that they are changing while they keep doing things their way.
We, as consumers, need to start educating ourselves. We need to vote with our pocketbooks. We need to speak out.
Anyone who thinks pasteurization of foods is beneficial is brainwashed. Anyone who thinks the word “refined” on food
packaging to be a good thing is brainwashed. Anyone who thinks every visit to the doctor should result in a prescription for
antibiotics is brainwashed.
It is challenging to re-educate ourselves. We are bombarded with so much misinformation. When someone asks me questions
about health, I often think that my answers are just plain common sense. But as they say, common sense is uncommon,
especially when there are so many people who stand to profit from uneducated consumers.
What would you do if you just invested 168 million dollars in a new drug to treat cancer and someone told you that a simple
change in diet would eradicate cancer cells? Would you even consider the possibility? If you’re like most people you’d convince
yourself it wasn’t possible. But if you did recognize the truth, would you risk that investment? Would you do the right thing?
I’m not saying that all the people in charge of big businesses knowingly hurt us or our planet. I’m not a conspiracy theorist.
While many of them knowingly do harmful things for a profit, I believe the majority chooses to remain oblivious, just like the
general population.
The truth is times are changing. It’s time to wake up. We’re at a turning point. Let’s be sure we take this opportunity to make
things change for the better.
Michael Edwards
Editor in Chief

